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Innovation at a Glance

Innovation is the heart of Endurance. Our R&D initiatives are critical for us to maintain our leadership and competitive edge in our chosen verticals. Being technology driven, we continue to invest in the best testing equipment and engineering software. We have initiated an advanced engineering cell to consistently meet our customer expectations and to support us in our innovation journey. We have built a culture of innovation where we challenge prevailing assumptions when warranted, reconceptualise issues to find solutions, and continue to simplify. We encourage our employees to share ideas without any inhibition and appreciate their efforts through Aspire and IdeaFest events.

"ASPIRE" an initiative to nurture innovation culture

We initiated project ASPIRE to make innovation as a way of life for Endurians. We celebrate our employees across functions at all levels for their innovative ideas via IdeaFest event. More than 12,000 ideas have been received so far which have improved quality, reduced cost, enhanced safety and have contributed to the environment. We further motivate our employees by inviting esteemed leaders to share their insights. Padma Vibhushan Dr. Raghunath Mashelkar, Prof. Anil Gupta are some of the speakers who have shared their wisdom with us.

Featured Innovation

ENDURANCE PROVING GROUND

We are the first tier 1 supplier in India to develop a state-of-the-art proving ground to test our products directly on the vehicle. Spread across 29 acres, the Endurance Proving Ground (EPG), enables us to test our suspension, transmission and braking products across different surfaces including high speed performance track, ride evaluation track, ABS evaluation track, ride & handling track, gradient track, steering pad, mud & water trough, dust tunnel & country track. EPG is managed from a central control tower at the Operations Centre which includes the fully-equipped confidential workshops required for preparing the vehicles for testing, riders’ rest areas and the test track maintenance building. EPG has certified test riders trained by global experts in vehicle riding and evaluation of suspension, transmission & braking products.

ARAI (Automotive Research Association of India) has certified our EPG for testing two and three wheeled vehicles.

Innovation Journey
innovation track
innovation track element
SUV Car
1985-1995
1985-1995
b2
1985: Started Aluminum Die Casting manufacturing in Chh. Sambhajinagar, India
1996-2000
1996-2000
susp
1996: Started Suspension products manufacturing in Chh. Sambhajinagar, India
2001-2005
2001-2005
collaboration
2001: Collaborated with Adler, Italy for mfg. of 2W clutch assemblies & CVTs
2006-2010
2006-2010
judder
2006: Provided Judder & Rattle solution for 2W Clutch Assemblies
2011-2015
2011-2015
advanced
2012: Started Advanced Engineering Group in our R&D Centre, Chh. Sambhajinagar, India
2016-2020
2016-2020
collaboration
2018: Collaborated with US based company for design, dev. & mfg. of 2W ABS
2021-2023
2021-2023
collaboration
2021: Established a casting plant at Vallam, Tamil Nadu, India.
1985: Started Aluminum Die Casting manufacturing in Chh. Sambhajinagar, India
b2
1996: Started Suspension products manufacturing in Chh. Sambhajinagar, India
susp
1996: Started Die Casting Tool Room facility in Pune, India
Innovation Journey ToolRoom
1998 - Collaborated for 2W Front Fork with Paioli Meccanica, Italy
Collaboration
2000: Collaborated for 2W Shox with Paioli Meccanica, Italy
collaboration
2001: Collaborated with Adler, Italy for mfg. of 2W clutch assemblies & CVTs
collaboration
2002: Setup Suspension R&D centre in Chh. Sambhajinagar, India
gas filled shock absorber
2004: Started production of Disc Brakes assemblies in Chh. Sambhajinagar, India
disk brake
2004: Launched India’s 1st 2 wheeler gas filled shox
launch
2005: Engaged Yamaguchi San for implementing TPM in our plants
Yamaguchi-JIPM
2006: Provided Judder & Rattle solution for 2W Clutch Assemblies
judder
2007: Started manufacturing of Drum Brakes & TMC for passenger 3 Wheelers
Drum brakes
2008: Started Casting Product Development Centre (CPDC) in Pune, India
CPDC
2008: Collaborated with WP Suspension, Austria for 2W Inverted Front Fork & Mono Shox
collaboration
2010: Started manufacturing of Drum Brakes & TMC for commercial 3 Wheelers
drumdisk
2012: Started Advanced Engineering Group in our R&D Centre, Chh. Sambhajinagar, India
advanced
2013: Started ECS & IP Cell in our R&D Centre, Chh. Sambhajinagar, India
timeline
2014: Introduced Paper Friction Plates for high performance & durability
Paper based friction plate material
2015: Developed CBS for 2W in collaboration with Grimeca, Italy
developed
2018: Collaborated with US based company for design, dev. & mfg. of 2W ABS
collaboration
2019: Started new plant in Kolar, Karnataka, India
Kolar Plant
2019: Collaborated for Aluminium Forging with Forging Group Monale, Italy
AF - FGM
2020: Acquisition of 99% stake in Italian 2W Clutch manufacturer Adler SpA
Adler
2020: Acquired Grimeca Srl, Italy for 2W Braking System Technology
Grimeca
2021: Established a casting plant at Vallam, Tamil Nadu, India.
collaboration
2021: Commenced production of brakes at a new facility in Chhatrapati Sambhajinagar, Maharashtra, India
collaboration
2022: Commenced driveshaft production at Chh. Sambhajinagar
collaboration
2023: Set up Electronics Surface Mount Technology (SMT) line in Chh. Sambhajinagar, Maharashtra, India
collaboration
  • 1985-1995
  • 1996-2000
  • 2001-2005
  • 2006-2010
  • 2011-2015
  • 2016-2020
  • 2021-2023

Our Innovation Categories

Our Innovation Categories

Aluminium Die Casting

Aluminium Die Casting Aluminium Die Casting

Aluminium Die Casting

Endurance is the largest Aluminium die-casting organization in India. We are the market leaders in Aluminium die-casting and machining for 2, 3 & 4 wheelers. With over three decades of experience in design, development, and manufacturing of high pressure, low pressure, and gravity die-casting products for Indian and overseas OEMs, we have developed our capabilities and continuously strive for excellence. We are the first Indian organization to receive NADCA (North American Die Casters Association) Award for excellence in Aluminium die-casting in Ohio. Our overseas business in Italy and Germany caters to leading global 4 wheeler OEMs. We have acquired business for hybrid and electric vehicle models too. We have developed expertise in process conversion such as converting gravity die-casting, cast iron, and fabricated parts assembly to high pressure die-casting. We continue to innovate and use the latest technologies to ensure first time right products, increase the die life and enhance quality. Die-casting manufacturing also have support from our own state of the art tool room facility for design to develop dies in a highly technology enabled environment.

Presence across the world

We have 5 dedicated DSIR (Department of Scientific and Industrial Research) approved R&D Centres located in Chh. Sambhajinagar and Pune, India for each of our product verticals. There are 2 Technical Centres located in Turin and Rovereto, Italy.

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